Former OMG CEO Scott Hagedorn to Join Publicis Groupe as Chief Solutions Architect

Publicis Groupe has hired former Omnicom Media Group CEO Scott Hagedorn as its global chief solutions architect, a new role at the holding company. Hagedorn will also join the company’s U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe. Samantha Levine Archer, also formerly of Omnicom Media Group (OMG), joins Publicis in partnership with Hagedorn in a U.S.-focused solutions role. In his new role, Hagedorn is tasked with designing agile, go-to-market solutions that address complex marketplace challenges to accelerate growth for clients, according to Publicis. Hagedorn will also identify and drive new strategic capabilities, build centers of excellence for innovation and serve as a strategic partner to client leaders globally. “With our transformation behind us, thanks to future-proofing acquisitions like Epsilon and Sapient, now it’s about architecting solutions using all our assets across creative, media, data and technology” said Sadoun in a statement. “We are thrilled to welcome Scott as our chief solutions architect. His proven creator mindset and mastery in harnessing data and technology will undoubtedly help drive success for all of our clients and their businesses during these dynamic times.” Decades of leadership experience Hagedorn was previously CEO of Omnicom Media Group, North America, where he oversaw all of Omnicom’s media operations including OMD, PHD, Hearts & Science, Resolution and Jump450. Prior to that, he was founder and CEO of OMG’s data-driven marketing agency Hearts & Science. Under his leadership, Hearts & Science launched a platform-oriented approach to media that made headlines by winning AT&T and Procter & Gamble’s media accounts in 2015 and 2016 in its first eight months of operation, which earned Adweek’s Breakthrough Agency of the Year and Media Agency Executive of the Year accolades. Before launching Hearts & Science, Hagedorn was the founder of Annalect, a data technology platform supporting all OMG agencies worldwide. He was with Omnicom for nearly two decades and held numerous leadership roles across its agencies, including U.S. CEO of PHD, managing director of OMD and chief digital officer of Rapp. His numerous accolades include being named an Adweek Media All-Star in 2017. “My approach has always fused current client needs with intuition of where the market is headed, creating the right solutions to help brands win now and in the future,” said Hagedorn in a statement. "I look forward to joining the Publicis team and am excited to help bring together the best of its existing capabilities and find new areas of growth for its clients.” Hagedorn’s departure from Omnicom was announced in March, about which OMG global CEO Florian Adamski said in a statement: “Scott has been with Omnicom Media Group for many years and has made many contributions to the organization. We thank him for everything he has achieved during his tenure and wish him the best of luck with future endeavors.” Levine Archer has spent the past decade in various leadership roles at OMG agencies, most recently serving as chief transformation officer, North America. Previously, she held client technology, solutions and agency product roles at Hearts & Science, after spending nearly five years at Annalect. Levine Archer will concentrate on Publicis Groupe’s U.S. business and clients. Levine Archer was named to Adweek’s Young Influentials list in 2017, marking her as one of 10 young talents to define the next generation of marketing. The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence