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A former global creative director for British-based Dyson and W+K veteran Mikey Farr has joined 72andSunny Amsterdam as its executive creative director.
Farr had previously spent a year and a half at the vacuum tech brand, where he oversaw Dyson’s creative output, including product development, packaging, ecommerce and brand communications. He joined after more than 15 years of working within W+K, most recently at its Tokyo office where he was its ecd.
In his new role, Farr will be tasked with overseeing and elevating creative talent within 72andSunny Amsterdam.