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Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP

W+K also selected as an innovation partner

Ford production in Cologne — 'As you all know, we gave this review everything we had,' WPP leadership wrote in a memo.Getty Images

October 8, 2018

Ford has selected BBDO as its new lead creative agency, concluding a global review launched in April. The move marks a major defeat for WPP, which has been Ford’s lead advertising partner for more than seven decades and counts the automaker as its largest global client.