For the First Time, Consumers Are More Likely to View Ads Online Than on TV

Diving into GroupM's new 'State of the Digital' report

GroupM unveiled its 2018 “State of the Digital” report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online surpassing every other vertical—linear TV, print and radio—in terms of where people will choose to spend their time with media.