For the First Time, Consumers Are More Likely to View Ads Online Than on TV

Diving into GroupM's new 'State of the Digital' report

Last year, linear TV held a 38 percent share over online's 36 percent. GroupM

GroupM unveiled its 2018 “State of the Digital” report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online surpassing every other vertical—linear TV, print and radio—in terms of where people will choose to spend their time with media.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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