For Gillette, Grey Shows the Hard Work and Reward of Raising a Boy Into a Caring Man

The touching story of a grandmother who filled every role

Gillette's South African video tells the story of Gogo Nozizwe, who raised her grandson, Akhona, solo. Gillette

In South Africa, two out of three boys grow up without a father. That can leave the mother—or, quite often, a grandmother—to fill roles traditionally divided among mom and dad.

Shannon Miller is a writer, podcast creator and contributor to Adweek.