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In South Africa, two out of three boys grow up without a father. That can leave the mother—or, quite often, a grandmother—to fill roles traditionally divided among mom and dad.
For the newest extension of its global campaign exploring masculinity in the modern world, “The Best Men Can Be,” Gillette partnered with Grey Africa for a short film timed to coincide with the country’s Women’s Day. The Aug. 9 commemoration celebrates the day in 1956 when more than 20,000 women marched against increasingly strict apartheid policies.
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