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When he founded VaynerMedia, Gary Vaynerchuk didn’t even know media and creative agencies had split apart decades earlier. So it didn’t occur to him to have separate creative and media agencies inside his fledgling holding company, VaynerX. Becoming a full-service agency was always the plan.
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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.
