Foot Locker Travels Back to the '90s With Wildly Nostalgic Ads for Nike Air Max Day

From aerobics to cartoons, Laundry Service lampoons a decade

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Foot Locker’s new digital campaign from agency Laundry Service is absolutely overflowing with ’90s nostalgia.

A series of fun, humorous online ads mix tropes from that era of advertising with modern sensibilities. The campaign also borrows from a jingle that ran during a classic Foot Locker spot in the decade prior. The result is a series of ads people might actually stick around for, especially if you’re old enough to remember classic Nickelodeon commercial breaks.

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