This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data and their own personal love and appreciation for music.

“Any agency that wants to make this process automated will be missing the emotional connection that these brands have with these artists,” said Hutfless, now head of business development.

To illustrate the power of music in a campaign, Hutfless and Holley, the agency’s head of marketing, pointed to recent work for Tennessee Tourism (done in partnership with VML).