First Heart-Lifting, Then Pulse-Pounding, AT&T's New Ad Mixes Genres for a Creepy Result

BBDO continues cinematic mashup campaign

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion.

So what dark twist do they have up their sleeves this time?

The “More for Your Thing” campaign, promoting AT&T’s range of movie options under its “Unlimited” plans, fiendishly blends genres to create new and unpredictable long-form ads.

Here’s the newest spot, which begins running in theaters this week before movies like Spider-Man: Into the Spider-Verse and The Nutcracker and the Four Realms:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in