First Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a Creepy Result

So what dark twist do they have up their sleeves this time?

The “More for Your Thing” campaign, promoting AT&T’s range of movie options under its “Unlimited” plans, fiendishly blends genres to create new and unpredictable long-form ads.

Here’s the newest spot, which begins running in theaters this week before movies like Spider-Man: Into the Spider-Verse and The Nutcracker and the Four Realms:

Part of AT&T’s partnership with National CineMedia, the campaign was developed by BBDO in partnership with the telecom’s media agency, Hearts & Science.

Below you can check out the previous ads in this campaign, followed by credits for the new spot.

CREDITS:

Creative Agency: BBDO
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Group Executive Creative Director: Matt Macdonald
Executive Creative Directors: David Povill, David Cuccinello
Creative Directors: Kevin Mulroy, Dan Kenneally
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Director Of Integrated Production: David Rolfe
Business Manager: Ashley Lipham
Evp, Managing Director: Doug Walker
Evp, Managing Director: Rachel Nairn
Svp, Senior Director: David Mckenzie
Account Director: Allie Knill
Vp, Director Of Project Management: Colin Vidika
Head Of Integrated Planning, Evp: Angela Jones
Communications Planning Director: Mac Russell

Media Agency: Hearts & Science
President, Hearts BBDO Team, AT&T: Ralph Pardo
Hearts & Science, Group Director, OOH Investment: Vanessa Hartley
Hearts & Science, Supervisor, OOH Investment: Kat Hamilton
Hearts & Science, Sr. Media Director: Alina Kulesza
Hearts & Science, Media Director: Chantal Villain

Production Company: Biscuit Filmworks
Director: Steve Rogers
Partner/managing Director: Shawn Lacy
Executive Producer: Jeff Mcdougall
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Line Producer: Karen O’brien
Director Of Photography: Adam Arkapaw
Production Designer: Bruce Mccloskey

Editorial Company: Work Editorial
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Editor: Rich Orrick

Assistant Editor: Chris O’brien
Telecine Company: Company 3
Telecine Artist: Tim Masick
Producer: Kevin Breheny

Visual Effects Company: Kevin
Ecd/Partner: Tim Davies
Head Of CG/CG Supervisor: Mike Dalzell
Senior Executive Producer/Partner: Sue Troyan
VFX Producer: Jami Schakel

Music / Sound Design Company: JSM
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathaniel Morgan, Jason Krebs, Joel Simon
Sound Designer : Nathan Kil

Audio Finishing: Sonic Union
Engineer: Paul Weiss
Producer: Justine Cortale, Pat Sullivan