Ad of the DayFirst Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a Creepy ResultBBDO continues cinematic mashup campaignBy David Griner|November 21, 2018 A young basketball player faces tension on and off the court in this plot-twisting new ad.BBDO New YorkShareBy David Griner|November 21, 2018 ShareEarlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion.So what dark twist do they have up their sleeves this time?The “More for Your Thing” campaign, promoting AT&T’s range of movie options under its “Unlimited” plans, fiendishly blends genres to create new and unpredictable long-form ads.Here’s the newest spot, which begins running in theaters this week before movies like Spider-Man: Into the Spider-Verse and The Nutcracker and the Four Realms:Part of AT&T’s partnership with National CineMedia, the campaign was developed by BBDO in partnership with the telecom’s media agency, Hearts & Science.Below you can check out the previous ads in this campaign, followed by credits for the new spot.CREDITS:Creative Agency: BBDO Chief Creative Officer BBDO Worldwide: David Lubars Chief Creative Officer BBDO New York: Greg Hahn Group Executive Creative Director: Matt Macdonald Executive Creative Directors: David Povill, David Cuccinello Creative Directors: Kevin Mulroy, Dan Kenneally Group Executive Producer: Julie Collins Executive Producer: Jessica Coccaro Director Of Integrated Production: David Rolfe Business Manager: Ashley Lipham Evp, Managing Director: Doug Walker Evp, Managing Director: Rachel Nairn Svp, Senior Director: David Mckenzie Account Director: Allie Knill Vp, Director Of Project Management: Colin Vidika Head Of Integrated Planning, Evp: Angela Jones Communications Planning Director: Mac RussellMedia Agency: Hearts & Science President, Hearts BBDO Team, AT&T: Ralph Pardo Hearts & Science, Group Director, OOH Investment: Vanessa Hartley Hearts & Science, Supervisor, OOH Investment: Kat Hamilton Hearts & Science, Sr. Media Director: Alina Kulesza Hearts & Science, Media Director: Chantal VillainProduction Company: Biscuit Filmworks Director: Steve Rogers Partner/managing Director: Shawn Lacy Executive Producer: Jeff Mcdougall Executive Producer: Holly Vega Head of Production: Rachel Glaub Head of Production: Mercedes Allen Line Producer: Karen O’brien Director Of Photography: Adam Arkapaw Production Designer: Bruce MccloskeyEditorial Company: Work Editorial Executive Producer: Jane Dilworth Executive Producer: Erica Thompson Producer: Jamie Lynn Perritt Editor: Rich OrrickAssistant Editor: Chris O’brien Telecine Company: Company 3 Telecine Artist: Tim Masick Producer: Kevin BrehenyVisual Effects Company: Kevin Ecd/Partner: Tim Davies Head Of CG/CG Supervisor: Mike Dalzell Senior Executive Producer/Partner: Sue Troyan VFX Producer: Jami SchakelMusic / Sound Design Company: JSM CCO: Joel Simon Executive Producer: Jeff Fiorello Composers: Nathaniel Morgan, Jason Krebs, Joel Simon Sound Designer : Nathan KilAudio Finishing: Sonic Union Engineer: Paul Weiss Producer: Justine Cortale, Pat Sullivan Adweek Adweek