Ad of the Day

Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020

The ad, timed for Pokémon Go Fest 2020, highlights how the game has grown since its 2016 launch.Niantic
Headshot of David Griner
By David Griner

July 6, 2020

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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