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Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total.
The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which owns brands such as Ferrero Chocolates, Kinder, Nutella and Thorntons. Publicis Media was competing against other agency networks including GroupM, Dentsu and Omnicom.
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