Accounts

Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

The Italian account was previously held by GroupM's Mindshare

The expansion of Publicis' duties comes the same month that the agency lost work with automotive company Daimler.

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Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total.

The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which owns brands such as Ferrero Chocolates, Kinder, Nutella and Thorntons. Publicis Media was competing against other agency networks including GroupM, Dentsu and Omnicom.

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