This ACD Plays Disc Golf, a Sport Both Goofy and Technical

FerebeeLane's Chris Bradley wasn't a sports guy—until he was

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Chris Bradley freely admits he’s not a conventional sports guy, but when a neighbor mentioned “this golf thing” about a decade ago, it caught his attention.

That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport can cater to.

“It’s goofy enough to go out there and just kind of have a blast doing it,” he said.

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This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.