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The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb.
The group will focus on integrated and experiential campaigns, brand partnerships and proprietary platforms for clients, including Amazon Web Services, Lyft, CRWN Magazine and Nielsen. Its first work for Nielsen will launch at Cannes.
Harrison and Jones met at Civic Entertainment Group four years ago and have both agency and brand-side experience, allowing them to offer a distinct perspective as a brand partner.
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