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Back in December, Los Angeles-based indie Wolfgang was quietly added to the agency roster for Adidas. The shop, founded by ex-David&Goliath executives Mike Geiger, Seema Miller and Colin Jeffery, was tasked shortly thereafter with the brand’s summer Climacool shoe launch.
According to Jeffery, who serves as CCO, the agency worked on the campaign for months. Two weeks before producing the work, the pandemic pared the project down significantly, including the budget. Instead of mulling the project’s loss, Wolfgang, like most agencies during Covid-19, got resourceful and scrappy.
“We
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