FCB Mexico Is Teaching Kids About Equality With a Game They Can Play Together in Different Cities

It's breaking down walls

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As President Trump moves ahead with a plan to build a wall along the United States-Mexico border, Mexico City continues to find ways to teach children separated by socioeconomic status about equality. As a way to bring people together, FCB Mexico created a game that’s all about breaking down walls, real and imagined.

While the discussion of a wall is obviously a hot-button issue, Humberto Polar, chief creative officer for FCB Mexico, explained that in Mexico there is a lot of division among its own people.



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