FCB Makes Leadership Changes at Chicago Office, Experiential Marketing Practice

A chief financial officer was appointed at the former and a group creative director hired at the latter.

FCB Chicago appointed a chief technology officer (pictured right) and FCB-X hired a group creative director (pictured left). FCB
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FCB announced leadership changes at its Chicago office and its experiential marketing practice, FCB-X.

At FCB Chicago, Mark Jungwirth is taking on the newly-created role of chief technology officer, in addition to his current responsibilities as chief financial officer. Jungwirth will work closely with the core group of agency leaders to define a long-term strategy for utilizing technology to aid agency productivity while automating tasks. He joined FCB back in December 2010, following stints as CFO with McCann’s Detroit and Salt Lake City offices.

“Technology plays a critical role in both our client work and our agency productivity,” FCB Chicago president and CEO Michael Fassnacht said in a statement. “The creation of the chief technology officer role reflects our agency’s commitment to growing our technology capabilities, and I’m confident that Mark’s expertise will drive this cross-functional practice forward.”

FCB-X hired Mike Brown as senior vice president, group creative director. He’ll be tasked with overseeing all creative work for experiential clients, reporting directly to chief creative officer Liz Taylor. Brown joins the agency from Superfly, where he served as creative director. His agency experience includes Ogilvy & Mather, Grey, Radical Media and The Rockwell Group.

“Mike is an outstanding visual storyteller with a powerful ability to provoke thought and initiate participation across multiple platforms,” Kim DeNapoli, who joined FCB as head of the experiential practice last September, said in a statement. “We’re beyond excited that he’s joined our FCB-X leadership team to head creative work and help expand the agency’s experiential offerings.”

FCB Chicago was named creative agency of record for GE Appliances in March, following a review launched in November. FCB New York’s head of brand and business innovation strategy Raig Adolfo left the agency to join 360i as chief strategy officer earlier this month, while Saatchi & Saatchi New York chief creative officer Javier Campopiano rejoined FCB as partner, chief creative officer for FCB Mexico.


@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.