FCB Is Adweek's Global Agency of the Year

‘Never finished’ philosophy was exactly what clients needed in 2020

When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next.

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.