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FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new partnership with Sergio Alcocer and his agency Rest of the World.
Alcocer launched multicultural agency Rest of the World at the beginning of 2017 after serving as president and CCO for LatinWorks to “generate a positive social impact within diverse groups in the U.S.”
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