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GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November.
Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy & Mather, McCann and MullenLowe for the business.
BBDO remains agency of record for GE. GE sold GE Appliances, its former Kentucky-based manufacturing subsidiary, to Chinese consumer electronics and appliances company Haier for $5.6
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