Digital Transformation

FCB Inferno to Boost British Library's Digital Profile

The $135,000 project will see the agency enhance and unify the presence of U.K. libraries online

British Libraries Tasks FCB Inferno With Unified Online Brand Development
British libraries are set for a unified online approach. @setbyDaniel Unsplash
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By Stephen Lepitak

February 2, 2022

The British Library is set to develop a single digital presence for the country’s public libraries and has tasked creative agency FCB Inferno to work on its brand development.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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