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The British Library is set to develop a single digital presence for the country’s public libraries and has tasked creative agency FCB Inferno to work on its brand development.
As the national library for the U.K., it holds over 170 million items across its London and Yorkshire locations—including millions of books, newspapers, maps, sound recordings, academic journals and patents. It works with libraries based across the U.K. to offer people the chance to explore that collection, as well as gain access to its events and expertise —which through this project it aims to take online.
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