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Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development.
The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed a modernization strategy across the first of 200 stores which included the rollout of a new brand identity. By the end of February it intended to have extended this across another 400 stores with the remaining 350 being completed “on a step-by-step basis.”
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