Accounts

Facebook Revs Up for a Global Media Review

Primary agency incumbent Mindshare is defending in the process

Facebook spent around $650 million on media last year, according to COMvergence.
Facebook spent around $650 million on media last year, according to COMvergence.NurPhoto/Getty Images
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By Erik Oster

March 29, 2021

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Approximately two years after expanding its agency roster, social media behemoth Facebook is reviewing its global media buying and planning across all of its properties.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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