Facebook Names Publicis Groupe's Spark Foundry as Its Global Media Agency of Record

The agency will handle Meta's portfolio of brands

Meta has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Meta’s media business, but pulled out of the review in July.