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UPDATE: Facebook has walked back its ban on a Modibodi ad featuring period blood. The ad was initially taken off the platform for violating Facebook’s advertising policies regarding “sensational content,” but the social network has since resumed the campaign “after further review and consultation.”
In some corners of the world, like Pantone’s color palette, menstruation is being celebrated. In others, it’s deemed controversial.
Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies.
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