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Vice’s in-house creative agency, Virtue, has brought in a veteran leader to lead global business efforts as it pursues further growth.
Virtue has hired Suresh Raj as global chief growth officer, responsible for new global business efforts, as it reinvents its agency model. The appointment follows Vice Media Group’s (VMG) acquisition of Pltfmr and cofounders Chris Garbutt and Colin Mitchell’s entry into creative leadership roles within VMG.
A shake-up of Virtue’s agency model
Last year, Garbutt and Mitchell, veterans
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