Exclusive: Publicis Groupe Is Reviving Razorfish

'Razorfish, from a spirit and brand focus, never really went away entirely'

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Razorfish is back, less than a year after being retired by Publicis Groupe. But did it ever really go away?

Founded in 1995, Razorfish was acquired by Publicis Groupe from Microsoft in 2009 for an estimated $530 million. A little over three years ago, Publicis merged Razorfish with fellow digital network Sapient Nitro to create SapientRazorfish.

The Razorfish name then seemed to have seen its last days when Publicis folded SapientRazorfish into Publicis Sapient, one of the holding company’s four “solutions hubs,” which includes Sapient Consulting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in