Exclusive: Mediahub Elevates Six Senior Leaders and Appoints Sean Corcoran as U.S. CEO

IPG media agency Mediahub is revamping its U.S. leadership team with a series of promotions, including five new positions and a c-suite title you probably haven't seen before. Fueled by growth in the U.S. and recent account wins, Mediahub's leadership revamp includes naming its first chief executive for the U.S., as well as its first chief investment officer, chief media officer and chief creative media officer—a title which may be a first at Mediahub or elsewhere. First chief executive for the U.S. Mediahub promoted U.S. president Sean Corcoran as the first U.S. CEO of the agency. A ten-year agency veteran, Corcoran took the helms as U.S. president in 2019. Mediahub says it has doubled in size since then, and today boasts more than 660 employees across offices in Boston, Los Angeles, Minneapolis, New York and Winston-Salem, N.C., and has also scooped up new clients like Netflix, the NBA, Pinterest and Twitch. Prior to his elevation to the U.S. president role, Corcoran served as evp and executive director, during which time Mediahub earned recognition as Adweek's U.S. Media Agency of the Year following a run winning 14 of 16 new business pitches in 2017. Prior to joining Mediahub, Corcoran served as a senior analyst covering interactive marketing for Forrester. In his new role as U.S. CEO, Corcoran will continue to report to Mediahub global CEO John Moore. In a statement, Moore commended Corcoran on doing an "outstanding job" taking over U.S. operations. "His digital and data-first background fits in perfectly with where the world is going, and clients value his counsel and leadership," Moore added. "He has also done a remarkable job scaling our business by adding many outstanding leaders across all of our U.S offices." Doubling down on creative media Laurel Boyd was promoted to the new role of chief creative media officer, a role reflecting Mediahub's emphasis on providing creative media solutions. Corcoran told Adweek that the move reflected a decision to "double down" on creative media, something she said has always been at the heart of Mediahub's operations. "Creative agencies have CCOs, but how many media agencies do? Or a chief creative media officer? We've always been an agency of firsts, and we don’t believe this is a title that exists anywhere else." "In a way, we're breaking new ground," Corcoran added. "As a media agency, we control what the consumer is exposed to as much as the creative agency now." Boyd was previously executive director of Mediahub's radical and disruptive lab, a creative media unit dedicated to developing non-traditional media strategies and activations such as Adweek's 2018 Media Plan of the Year Best in Show—winning activation for Netflix's Altered Carbon. An 18-year agency vet, Boyd joined Mediahub in a digital media role before transitioning to lead media content and innovation in 2016. She was an Adweek Creative 100 honoree in 2017, largely on the strength of a series of distinctive campaigns for Netflix. Investments, strategy and growth Mediahub promoted evp of national investments Carrie Drinkwater to the role of chief investment officer. In the new position, Drinkwater will continue to lead integrated investments and marketplace strategy across Mediahub's client portfolio, overseeing $2.7 billion in client media investments annually. Since joining Mediahub in 2013, Drinkwater has overseen the transformation of the agency's integrated investment group, driving greater accountability and flexibility for advertisers pursuing TV. Drinkwater also serves as one of the agency's executive leaders for DEI and recently helped introduce Mediahub's inaugural Diversity-Owned Media Day. Previously overseeing Mediahub's Los Angeles office as the executive director, Jackie Stasi will take on the new role of chief client officer for the West, responsible for leading growth and client relationships across the agency's West Coast operations. The agency claims Mediahub Los Angeles has doubled in size since Stasi arrived to lead the office in 2019, with 200 employees working across clients such as Fox Entertainment, Netflix and Twitch. 'More interesting hires' Jade Watts, who has served as executive director of Mediahub's Boston office, was promoted to the role of chief media officer. In the new position, she will take responsibility for developing the agency’s product suite and strategic planning processes to ensure the agency's focus on product and data-driven planning. Watts joined Mediahub in 2012, and has led some of its largest clients, including Chipotle, JetBlue and Wyndham Hotel Group. In 2019, she was promoted to lead operations and growth for the agency’s Boston office. Agency veteran Shea Kelly, with 14 years of experience, will succeed Watts as executive director of Boston, overseeing an office of over 200. Kelly has led the agency's relationships with restaurant company Bloomin' Brands and beauty retailer Ulta Beauty. "We've grown so fast .. that it’s fundamental that we bring everyone together under one challenger mindset. When you grow as rapidly as we have, you want to make sure that your way of thinking and doing things stays intact," Corcoran said. "This structure and these roles will help us do that. In particular, Jade is overseeing process, product, and talent. These are core to our operations and to fueling growth. Process is really important to moving faster and quicker and smarter for our clients. It also focuses on the tools and resources we need to create and vet .. and [to] make sure we’re differentiated," Moore added. "The office heads will play a key role in talent, with Jade working with them and leading our thinking on [defining] what kinds of talent media agencies [should] be hiring that [they] historically [haven't]. Looking at different kinds of hires, more interesting hires." Mediahub Names Executive Lead for NY Office, Filling Long-Vacated Role