Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Pursuing ambitious plans for growth in North America, Filipino multinational fast food chain Jollibee launched a campaign this week from its first creative agency of record in the region, David&Goliath.
“Across the world, Jollibee is known for its superior tasting food, friendly service and great value. Starting from humble beginnings, our brand is a centerpiece of community that has grown throughout southeast Asia and now has its sights set on sharing the joy of eating across North America,” Jollibee North America vp, marketing Luis Velasco said in a statement.
‘Serving joy daily’
Parent company Honeybee Foods Corporation appointed David&Goliath as its North America creative agency of record for its flagship Jollibee brand toward the end of 2020, following a review featuring several agency participants across multiple rounds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in