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For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June all but impossible.
Initially, MediaLink’s decision to host a hybrid industry event in London and New York offered some potential hope, but with only a week left until the April 15 entry deadline, the organizers switched gears and announced an online-only event that includes virtual talks, awards insights, creative commentary and yet-to-be-unveiled “immersive experiences.”
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