Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual

The festival evolves from a week in France to a yearlong membership model, thanks to the pandemic

Festival owner Ascential is building the
Festival owner Ascential is building the "Lions" name into a brand that can stand separate from Cannes. Cannes Lions

For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June all but impossible.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.