Ex-Grey London Leaders Launch Uncommon, Promising a New Model for Brand Building

Leonard, Jameson and Graeme's and long-awaited project

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Fifteen months after abruptly quitting Grey London, the agency they’d built into a creative hot shop together, Natalie Graeme, Lucy Jameson and Nils Leonard have launched their much-anticipated new project, Uncommon Creative Studio, which they say offers a new approach to brand building and managing talent.

Uncommon launches with Graeme, Jameson and Leonard as business, strategy and creative leads, respectively. (At Grey London, they served as managing director, CEO and CCO.) The broad goal of Uncommon is two-fold—to be closer to the ownership of the ideas that drive business, and to work with brands (or create them from scratch) that “people in the real world wish existed.”

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