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European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective.
Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster of European agencies which won included WNP in Paris, Harbour Collective, The North Alliance, Amsterdam Worldwide, Hirschen Group, Merkat Brand Partner and Mono Madrid.
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