Accounts

European Dating Company Meetic Appoints Indie Agency Roster Led by WNP

In the U.K., Match.com, one of Meetic's sites, will work with Harbour Collective

Meetic copy over couple running on treed path — Meetic's brands include Match.com (U.K.), Love Scout 24 (Germany, Switzerland, Austria), Lexa (Netherlands), Our Time (Europe), Zeisam (Germany), DisonsDemain (France and Belgium) and Nue.De (Germany).Meetic

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European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective.

Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster of European agencies which won included WNP in Paris, Harbour Collective, The North Alliance, Amsterdam Worldwide, Hirschen Group, Merkat Brand Partner and Mono Madrid.

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