Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they’d normally be in the Big Easy.
The Essence Festival typically draws more than 500,000 people and makes a $300 million economic impact in New Orleans every July 4 weekend, making it one of the largest annual events for Black women. Essence held its first Essence Festival of Culture: Unstoppable Virtual Experience Presented by Coca-Cola on June 25-28 and July 2-5.