Essence and MediaCom to Merge While WPP Launches a 9,000-Large Tech Group

GroupM Services will combine with Xaxis and Finecast to become the new entity GroupM Nexus

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The next wave of consolidation at WPP is underway with three planned mergers announced today. GroupM media agencies Essence and MediaCom will go to market next year as the single entity EssenceMediaCom. Additionally, Mindshare will merge with the global performance agency Neo to expand its service offering and GroupM Services will merge with Xaxis and Finecast and form a new entity called GroupM Nexus.

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