Energy Firm E.ON Names Berlin Agency Lure as Global Creative Partner

The appointment follows a 3-month review

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Energy giant E.ON has named Berlin-based agency Lure Media as its global creative partner.

The appointment will see the agency handle creative strategy and local marketing for the brand alongside its media agency Starcom, which it appointed last year. The scope of that brief included full media duties across Germany, U.K., Italy, Sweden, Romania, Czech Republic, Hungary and the Netherlands, as well as performance marketing in Germany and Sweden.

Lure, which already works with international clients such as Coca-Cola, Listerine and Asics, won the contract following a three-month pitch process.

“Regular practice won’t cut it anymore.

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