This New Ad Council PSA Illustrates the Enduring Power of Kindness

Kids exposed to bullying share a message from the future

The thing about childhood trauma is it has a way of latching onto every single one of the senses for years to come. Decades later, a person who was bullied might be able to recall the names they were called during P.E. or the sweater they wore while they were teased in the lunchroom. The smell of a swimming pool, a certain lunch or even a sudden brush of someone’s hand can trigger memories of moments that are especially painful and can harbor lasting, life-shaping effects.