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Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval.
Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued that deal at around $175 million at the time. Since then, 160over90 appears to have grown from around 150 to 180 employees.
“160over90 is unique in its commitment to sustainable brand storytelling, helping emerging and established brands and organizations connect with their constituents in compelling ways that stand out,” Endeavor Global Marketing executive vice president Ed Horne said in a statement.
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