Endeavor’s cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval.
Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued that deal at around $175 million at the time. Since then, 160over90 appears to have grown from around 150 to 180 employees.