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Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business approximately nine years after opening its doors.
The company promoted a unique and controversial “crowdsourced” approach to the creative process and ultimately grew so successful that Havas acquired a majority stake in early 2012. Over time, Victors & Spoils created campaigns for such brands as Adidas, JCPenney and Harley-Davidson.
According
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