Editor's Letter: The Stars Are Aligned for the Return of Mediaweek

Plus, our 2021 Media All-Stars are revealed

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

A decade ago, Adweek, Brandweek and Mediaweek were folded into what you see here, the latter two put into a deep freeze in our newsroom and their long-term fate uncertain. It was the end of an era for those of us who bled blue—the signature colors of Adweek’s scrappy siblings Mediaweek (for ad buyers and sellers) and Brandweek (for marketers). But the move had merit, given the growing momentum of a digitally converging media and marketing landscape.

Enter Big Tech.

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This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.