Edelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too

World's largest PR firm puts reputation on the line

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

For more than 65 years, some of the world’s largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration alike.

Now, the company looks to change the way people see a very different kind of client: itself.

You might be justifiably skeptical. But a firm famous for drafting statements by Fortune 500 CEOs and helping brands navigate reputational minefields like Starbucks’ recent brush with racial inequality will use this year’s Cannes Lions Festival to let attendees know it can also serve their creative needs.

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