With Just the Right Level of Sappiness, Cost Plus Kicks Off the Holiday Season Early

BarrettSF creates a tearjerker set to run on Hallmark Channel and Hulu

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While some of us are still carving jack-o’-lantern and hanging cobwebs, others would say it’s never too early to indulge in a little holiday sentimentality.

As a general rule, holiday advertising doesn’t kick off until after Halloween. But while Cost Plus World Market’s newest campaign may be a little early, it’s an emotional reminder of how traditions, old and new, play a part in all of our special celebrations.

The home specialty store has released a short, 95-second film created by barrettSF called “The Tradition,” which tells the story of a father trying to pass along his childhood Yuletide customs to his own kids.

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