During a Pitch, Be Prepared to Ditch Your Draft

Great storytelling is instinctive and adaptable

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Havas Creative’s Stephanie Nerlich prepares for a rush of new business pitches this fall. Below, in her own words, she shares her experience of the planning—and spontaneity—that has helped her team stand out to clients.