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Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast—setting up shop in New York.
The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at the Wall Street Journal, where she oversaw WSJ Custom Studios, the newspaper’s in-house content agency, and strategy for all digital and content revenue.
Donut credited her in a statement with transitioning WSJ Custom Studios from a traditional print operation to a “formidable competitor” in the digital native ad space, working with brands like Netflix, MetLife, Intel, Microsoft, Mini and Morgan Stanley.
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