Accounts

Dunkin' Names Leo Burnett Its Lead Creative Agency

The brand previously named Anomaly its creative AOR in late 2021

Four Dunkin-branded plastic cups containing different iced beverages — Dunkin' has selected Leo Burnett as its lead creative agency under CMO Jill McVicar Nelson.Dunkin'

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Dunkin’ is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR in November 2021.

It’s the latest shift at Dunkin’, which promoted Jill McVicar Nelson to the CMO role in September. The brand previously hired Stagwell’s Anomaly under former CMO Rafael Acevedo, who left the brand in March 2022 after less than a year in the role.