Dunkin’ Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain.
The Publicis unit, yet to be named, will work with Dunkin’ Donuts’ company and franchise leadership and existing partners on all national and local media planning and buying. The appointment followed a review—the first in 20 years for the brand—sparked earlier this year.
“This is an incredibly exciting time for Dunkin’ Donuts as we are evolving to become America’s favorite on-the-go stop for coffee and baked goods, and we’re delighted to partner with Publicis Media to help us identify, engage and inspire action with the right consumers in real time,” Keith Lusby, vice president of media for Dunkin’ Donuts U.S.,
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