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Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners.
Omnicom’s BBDO will be the chain’s agency of record, while Arc—part of the Leo Burnett organization—handles in-store marketing. BBDO will be tasked with handling all digital and multicultural marketing for Dunkin’ Donuts, in addition to broadcast, print and out-of-home.
Incumbent Hill Holliday opted not to participate in the creative review, which launched several weeks after former Digitas North America CEO Tony Weisman became