Dunkin' Donuts Names BBDO and Arc Worldwide as Brand's New Creative Agency Partners

Omnicom scores AOR duties, while Publicis wins in-store marketing

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners.

Omnicom’s BBDO will be the chain’s agency of record, while Arc—part of the Leo Burnett organization—handles in-store marketing. BBDO will be tasked with handling all digital and multicultural marketing for Dunkin’ Donuts, in addition to broadcast, print and out-of-home.

Incumbent Hill Holliday opted not to participate in the creative review, which launched several weeks after former Digitas North America CEO Tony Weisman became



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in